This campaign was a refresh for the Motherhood Brand. We captured diversity in body type and ethnicity and took a more natural approach with minimal retouching.
The goal of the landing page was to educate the consumer on the right bra for her body type and stage in pregnancy. This page increased bra sales by 42%.
We improved the UX for the customer by integrating a filter banner and content blocks to educate the new pregnant mom.
A Pea in the Pod X Made with Liberty Fabric
Creative Direction Art + Design Me, Creative Direction Imagery Mia Solkin, Photographer Cruz Valdez, Hair Lucas Wilson, Set Design Marcs M.G., Stylist Dara, Makeup Kuma, Video Adam Golfer, Video Editing Bobby Heinemann
We had a fabric cursor for this campaign.
Creative Direction Imagery, Art, and Design Me, Creative Direction Imagery Mia Solkin, Stylist Jacqueline Hamel, Hair & Makeup Vivi Lapidus/Kat Sterrett, Photographer Bobby Heinemann, Models Monroe Alvarez/Ronnie Howard/Amy Biden, Video Nick Grieves
I worked on the concept team that created a UX solution to Eileen’s concern—”I go to our site and I don’t “see” the shapes. I can’t “feel” the fabric. Where can I see how it all comes together?”
Above: Improved the filter of the page by adding a clickable filter banner with images so the user could easily see the shapes for both tops and pants.
Above: Worked with the dev team to change the layout of our product landing pages. We integrated content blocks, to explain and show the shapes as the user navigates down the page. And we built a 2-up slider, so the user can see how the shapes come together in an outfit.
Above: Worked with the dev team to change the layout of our product landing pages. We integrated content blocks, to explain and show the fabric types as the user navigates down the page. And we built a 2-up slider, so the user can see how to care for the fabric. We moved the care products to the bottom of the page, which resulted in more conversion of both the fabric and the care items.
Above: Worked with the dev team to incorporate a fabric swatch on every product description page. We included a close up of the fabric, so the user could get a sense of how it felt. In addition, we used 3 adjectives for each fabric to help convey the feel. Below it was a cta that went to the fabric guide landing page where the user could find a list, images and explanation of all our fabrics
The Goal: Improve the User Experience and Site Architecture to increase conversion.
The Outcome: Using data from our 3rd party vendor along with internal testing, I created a new site architecture that increased conversion, acquired more repeat customers, liquidated sale at a faster pace and created more brand awareness.
I design an engaging, smooth customer experience through campaign creation across all digital platforms. I specialize in concepting our episodic campaigns like Mother’s Day, Valentine’s Day, Holiday etc.
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Concepted and Designed
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Art Directed
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Art Directed and Designed
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Art Directed and Designed
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